Conscious Creative
Banglore Football Club
Overview
We designed a unified, fan‑first web experience for Bengaluru FC that blends live football energy with seamless shopping and data-rich storytelling. The proposal delivers a scalable design system and complete journey coverage: Home, Fixtures and Match Detail, Team and Player Profiles, News, Shop (PLP/PDP), Cart, Checkout, and Order Confirmation.
The challenge
Bengaluru FC, a powerhouse in Indian football, needed to reinvent their digital experience to:
Unify fan journeys across content, stats, ticketing, and merch.
Respect “India-first” needs: UPI, wallets, mobile UX, and local compliance.
Showcase the club’s achievements, heroes, and merchandise while supporting fast updates across competitions and seasons.
Balance emotion (“the stadium experience”) with utility (buy, follow, engage).
Goal:
Build trust and excitement on first arrival—make every fan, new or old, feel the club’s spirit.
Streamline ticket and merchandise purchases for all fans, everywhere.
Present match data and player analytics in a clear, story-driven way.
Ensure every touchpoint (content, stats, shopping, support) feels visually and technically “on brand”—scalable for future seasons and competitions.
Experience Strategy:
1. Story + Utility:
From the stadium hero and match reports to instant “Buy Tickets” and “Shop” actions—every section serves both narrative and conversion.
2. Connected Journeys:
Cross-link fixtures → ticketing; news → shop; player stats → team pages; enable fluid browsing.
3. Progressive Density:
Quick-glance stats and big visuals on entry, deep-dive analytics, squad compare, and long-form news for power users and media.
4. Commerce Confidence:
India-first payment options, clear returns, address validation, order tracking. Designed for trust, clarity, and speed.
Objectives:
Elevate brand presence with a premium, performance-focused interface
Increase engagement depth and drive revenue from tickets and merchandise
Make complex match and player data legible for casual fans, useful for power users
Build a modular system that scales across seasons and competitions
Audience:
Local match-going fans
Nationwide digital fans
Media and analysts
Sponsors and partners
Experience strategy:
Story + Utility: Lead with emotion (matchday visuals), follow with clear actions (read, buy, follow).
Connected paths: Tie fixtures → ticketing, news → related merch, player → compare and share.
Progressive density: Snapshots on Home; deep analytics and commerce on detail pages.
Commerce confidence: Transparent pricing, strong trust cues, India-first payment options.
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